Microeconomics

The microeconomics in this Very Short Introduction presents what microeconomics studies—how individuals decide where to live and work, how much to save, what to buy, and how firms decide on location, hiring, firing and investment. Avinash Dixit explains that microeconomic choices have a large, sometimes on-par-with-macroeconomics, impact on the economic world. The book guides readers through the wide range of microeconomic topics, showing what happens when decisions go well, why failures occur, and what can be done about them. With real-life examples from around the globe, the discussion relies on minimal mathematics and accessible graphs to illuminate economic behaviour. By drawing on psychology and sociology, Dixit offers a lens into rational choice and everyday economic decisions, making complex ideas more approachable. This is an ideal introduction for anyone with an interest in business and economics, whether student, professional, or curious reader seeking a clear overview of how micro-level choices shape the wider economy.

The author also emphasizes the practical relevance of microeconomics, helping readers see how everyday choices connect to efficiency, markets, and policy. The Very Short Introductions series from Oxford University Press aims to deliver concise, readable overviews that combine facts, analysis, and fresh ideas for quick, solid grounding in a subject.

Kenmerken

• Microeconomics vs macroeconomics: focus and impact
• Real-world global examples illustrate concepts
• Minimal math with simple graphs used
• Links psychology and sociology to economic behaviour
• Clear guidance through common microeconomic issues
• Suitable for students and business professionals