Microeconomics

The economy is tough, but understanding microeconomics doesn’t have to be. With Arnold/Arnold/Arnold's "Microeconomics," 15th Edition, the world of economics can be exciting. Economic tools, thinking and theories show you how forces impact daily events, shaping life 24/7. Examples, discussions and learning features illustrate unexpected places economics can occur. Learn about topics like AI and prices, two markets and a Led Zeppelin concert, the price of bread in Paris and New York, price ceilings in Revolutionary America, rent and the TV show Friends, and more. Learn how economists do research, the questions they grapple with and how they analyze problems. Digital video lectures and features guide you in understanding economic diagrams and building graphs. MindTap and A+ Test Prep help you assess your understanding of microeconomics.