Marketing Value Metrics 2Nd Ed
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Bol Partner
Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.
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Bol Partner
Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.
Beschrijving
(2)
Bol Partner
Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.
FnacMalcolm McDonald (Auteur) Peter Mouncey (Auteur) Stan Maklan (Auteur) - Verschenen op 03/10/2014 bij Kogan Page Libri
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