Marketing Strategies for Competitive Advantage
Uitgelicht
|
16,00 |
Naar shop
|
Beschrijving
Bol Partner
Considers ways of achieving competitive advantage and, ultimately, how to succeed in the market place. Dennis Adcock explores strategic decision making from two angles: he shows how to build relationships and develop competencies that will reinforce these relationships, and he also examines how to develop and own new markets. At the crucial stage of the implementation of a marketing plan, he gives priority to customer care and building relationships with customers.Features:Includes a chapter on relationship marketing and competitive advantage.Examples are drawn from real situations.Considers the benefits of value added partnership and the long-term management of customers.
Vergelijk aanbieders (1)
Beschrijving
(1)
Considers ways of achieving competitive advantage and, ultimately, how to succeed in the market place. Dennis Adcock explores strategic decision making from two angles: he shows how to build relationships and develop competencies that will reinforce these relationships, and he also examines how to develop and own new markets. At the crucial stage of the implementation of a marketing plan, he gives priority to customer care and building relationships with customers.Features:Includes a chapter on relationship marketing and competitive advantage.Examples are drawn from real situations.Considers the benefits of value added partnership and the long-term management of customers.
Productspecificaties
| EAN |
|
|---|---|
| Maat |
|
Prijshistorie
Prijzen voor het laatst bijgewerkt op:
Gerelateerde resultaten
