Bol Partner

Marketing Research (with SPSS CD ROM)

Name: Marketing Research (with SPSS CD ROM)
SKU: a326058715a0afa3056ad5af68c29ee8
Price: 15.16 EUR
Availability: InStock

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Bol Partner Appropriate for introductory undergraduate business and marketing courses in Marketing Research. Constructed around a logical 11-step model or framework for market research activities, the book presents a comprehensive introduction to the basics of market research. This is the only text to integrate SPSS throughout-includes CD-ROM with SPSS tutorial, SPSS Student Edition for Windows, Student assistant, and data sets.

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Beschrijving (1)

Appropriate for introductory undergraduate business and marketing courses in Marketing Research. Constructed around a logical 11-step model or framework for market research activities, the book presents a comprehensive introduction to the basics of market research. This is the only text to integrate SPSS throughout-includes CD-ROM with SPSS tutorial, SPSS Student Edition for Windows, Student assistant, and data sets.

Lees meer