Marketing Public Sector Services

Marketing Public Sector Services is one of a series of books entitled "Essential Skills for the Public Sector". It sets out the fundamental principles of marketing and applies them to a public sector context. The content includes the marketing mix, how to develop a marketing plan, market research techniques and examples of how to implement a marketing strategy and plan. It is increasingly important that public sector services are customer focussed and effective marketing helps to achieve this. Whether or not the public service being delivered is in a competitive environment, managers should see marketing as a fundamental part of the management process. There are worked examples and practical exercises which allow the theory to be put into practice, encouraging self-development and continuous improvement. The style is simple, easy to read, and accessible to staff at all levels within an organisation. It is an essential addition to a manager’s toolkit of skills and knowledge.

Marketing Public Sector Services covers all facets of marketing and takes fundamental principles and applies them to the public sector context. Issues covered include the marketing mix, how to develop a marketing plan and examples of who marketing techniques can be effectively implemented. This book acts as important reference material for those who are now entering a market led environment. It emphasises that all services should consider marketing as part of the management process, and that customer focus is extremely important even when not in a directly competitive environment.