Marketing MANAGEMENT: Mastering Modern in the AI Era

The marketing textbook you learned from wasn't built for the AI era. This one is. If you're a marketing leader who understands STP and the 4Ps in theory but struggles to translate them into real strategic decisions-or if you're overwhelmed by AI marketing tools but lack a framework to use them strategically instead of just tactically-this book was written for you. MARKETING MANAGEMENT: Mastering Modern Marketing in the AI Era is Volume 1 of The Future-Ready Marketing Series(TM), a 12-volume executive collection designed to take marketing professionals from fragmented, outdated knowledge to confident, AI-augmented strategic leadership. Written in an executive-conversational register-rigorous enough for the boardroom, clear enough for a Monday morning-this volume rebuilds marketing management from first principles for a world where AI reshapes decisions at every level. Inside, you'll learn to: - Apply Segmentation, Targeting, and Positioning (STP) as a working operating system-not memorized theory - Modernize the Marketing Mix (4P/7P) for AI-augmented, data-rich markets - Move from scattered AI tool usage to a genuine strategic decision framework - Build a marketing dashboard and decision system grounded in AI-assisted insight - Execute a 90-day playbook to redesign your own marketing function >Structured across six parts-Foundations, Frameworks, Tools & AI Applications, Global Case Studies, Executive Playbook, and Future Trends-this book gives Marketing Managers, Directors, SME founders, and MBA/executive-education students one solid, cross-functional reference they can actually use, from the CEO's office to the marketing intern's desk. Every framework is built to be cited. Every chapter closes with a practical "so what." And every claim in this book is held to a strict verification standard-no invented statistics, no unverifiable "typical results," no manufactured case studies. What you get is credibility you can bring into your next strategy meeting. This is Volume 1 of a 12-volume Executive Library-your foundation for the volumes ahead in Consumer Behavior, Digital Marketing, Go-to-Market Strategy, and beyond. Written by Dr. Agus Masrianto for leaders who refuse to let their marketing knowledge go out of date. Scroll up and start building your future-ready marketing foundation today.