Marketing in the Pharmaceutical Industry
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Beschrijving
Bol
How can pharmaceutical companies optimise their communications mix using Web 2.0 tools? This book presents a selective quantitative study on the use of Web 2.0 tools by pharmaceutical companies in their media plans to influence general practitioners in Cameroon. E-deteling, webinars, e-mail campaigns... Could these be alternative or complementary tools to 'face-to-face' communication in the coming years? This work attempts to answer these questions. A book suitable for: - Pharmaceutical e-marketers - Pharmaceutical product managers - Doctors and pharmacists - Pharmaceutical representatives - Professional Master's students - Webmasters.
Beschrijving
(2)
How can pharmaceutical companies optimise their communications mix using Web 2.0 tools? This book presents a selective quantitative study on the use of Web 2.0 tools by pharmaceutical companies in their media plans to influence general practitioners in Cameroon. E-deteling, webinars, e-mail campaigns... Could these be alternative or complementary tools to 'face-to-face' communication in the coming years? This work attempts to answer these questions. A book suitable for: - Pharmaceutical e-marketers - Pharmaceutical product managers - Doctors and pharmacists - Pharmaceutical representatives - Professional Master's students - Webmasters.
AmazonPages: 52, Paperback, Our Knowledge Publishing
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