Our Knowledge Publishing

Marketing in the Pharmaceutical Industry

Name: Marketing in the Pharmaceutical Industry
Brand: Our Knowledge Publishing
SKU: 8621d85ad8372dfdd41dd64c84533911

1/1

Afbeelding van Marketing in the Pharmaceutical Industry

Bol

Prijzen vanaf

48,35

Gesponsorde links

	48,35	Naar shop
	48,99	Naar shop
VERGELIJK ALLE AANBIEDERS (2)

Beschrijving

Bol How can pharmaceutical companies optimise their communications mix using Web 2.0 tools? This book presents a selective quantitative study on the use of Web 2.0 tools by pharmaceutical companies in their media plans to influence general practitioners in Cameroon. E-deteling, webinars, e-mail campaigns... Could these be alternative or complementary tools to 'face-to-face' communication in the coming years? This work attempts to answer these questions. A book suitable for: - Pharmaceutical e-marketers - Pharmaceutical product managers - Doctors and pharmacists - Pharmaceutical representatives - Professional Master's students - Webmasters.

Lees meer

Vergelijk aanbieders (2)

Gesponsorde links · Sommige shops betalen ons een vergoeding

Sorteren op:

€ 48,35 Gratis verzending

€ 48,99 Gratis verzending

Beschrijving (1)

How can pharmaceutical companies optimise their communications mix using Web 2.0 tools? This book presents a selective quantitative study on the use of Web 2.0 tools by pharmaceutical companies in their media plans to influence general practitioners in Cameroon. E-deteling, webinars, e-mail campaigns... Could these be alternative or complementary tools to 'face-to-face' communication in the coming years? This work attempts to answer these questions. A book suitable for: - Pharmaceutical e-marketers - Pharmaceutical product managers - Doctors and pharmacists - Pharmaceutical representatives - Professional Master's students - Webmasters.

Lees meer