Marketing for Dummies

The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Marketing strategies to build brands and ROI Master today's channels: social, mobile, print, video and more Apply psychology to win loyalty and lifetime value Market masterfully with today's techniques! Marketing has undergone a revolution. Make the most of every marketing dollar with the proven advice in this book! Whether you're a mom-and-pop business, a nonprofit with a strict budget, a global brand, or a mid-size enterprise looking to grow—this book is for you! Practical, beneficial tips and techniques will help you find, reach, and engage your customers in ways that generate sales and success. Discover how to apply search engine optimization, guerilla, global, and behavior marketing, use social media and analytics, and more, whether your budget is large or limited. Inside … Create the perfect marketing plan Apply the psychology of choice Learn the value of imagination Master digital tools & tactics Build a sustainable brand Nail pricing and selling strategies Manage and use data for personalization