Marketing Fashion, Second edition

Name: Marketing Fashion, Second edition
SKU: 7c54dac1abd014a5fa63337dce75ed78
Price: 38.14 EUR
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Bol A practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.

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Beschrijving (1)

A practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.

Lees meer