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Marketing Communications
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Bol Partner
Covering the main aspects of communication both in B2C and B2B environments, raising the ethical issues and providing case studies, this book is useful for students, teachers as well as for practitioners who want to know about Marketing Communications. It also offers operational insight into industry relationships, practices and methodology.
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Covering the main aspects of communication both in B2C and B2B environments, raising the ethical issues and providing case studies, this book is useful for students, teachers as well as for practitioners who want to know about Marketing Communications. It also offers operational insight into industry relationships, practices and methodology.
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