Managing the Global Enterprise
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Beschrijving
Bol Partner
This exciting new book examines the management of the new global enterprise. It aims to help managers with decisions associated with making their company into a global player and focuses specifically on integrating other aspects of the global enterprise such as marketing, organisational design, technology and operations.For undergraduate and postgraduate courses in managing the global enterprise, international management, international business, international business strategy, globalisation and international management in departments of business.
Vergelijk aanbieders (1)
Beschrijving
(1)
This exciting new book examines the management of the new global enterprise. It aims to help managers with decisions associated with making their company into a global player and focuses specifically on integrating other aspects of the global enterprise such as marketing, organisational design, technology and operations.For undergraduate and postgraduate courses in managing the global enterprise, international management, international business, international business strategy, globalisation and international management in departments of business.
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