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Managing Intellectual Property

Name: Managing Intellectual Property
Brand: PHI Learning
SKU: a58d563f66f48dcefd4038e94f58950d

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Bol New Edition. This widely recommended text for management and engineering students, now in its sixth edition, offers a comprehensive and practice-oriented treatment of Intellectual Property and its applications in Indian industry. It presents IP not merely as a legal concept but as a strategic business tool for achieving competitive advantage. The text explains the conceptual foundations of IP management, its commercial exploitation, and risk management strategies. This edition features a new chapter on 'Digital Personal Data Privacy and Protection', expanded coverage of contemporary issues, and additional case studies for practical insight. Web-based resources, including chapter-wise PPTs and MCQs, further support teaching and learning.

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Beschrijving (1)

New Edition. This widely recommended text for management and engineering students, now in its sixth edition, offers a comprehensive and practice-oriented treatment of Intellectual Property and its applications in Indian industry. It presents IP not merely as a legal concept but as a strategic business tool for achieving competitive advantage. The text explains the conceptual foundations of IP management, its commercial exploitation, and risk management strategies. This edition features a new chapter on 'Digital Personal Data Privacy and Protection', expanded coverage of contemporary issues, and additional case studies for practical insight. Web-based resources, including chapter-wise PPTs and MCQs, further support teaching and learning.

Lees meer