Management for Professionals Commodity Marketing

Name: Management for Professionals Commodity Marketing
SKU: 8e3fa8e4e8cd729b30f632bbfca6bba7
Price: 63.75 EUR
Availability: InStock

1/1

Afbeelding van Management for Professionals Commodity Marketing

Bol

Prijzen vanaf

63,75

Uitgelicht

	63,75	Naar shop
VERGELIJK ALLE AANBIEDERS (1)

Beschrijving

Bol Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.

Lees meer

Vergelijk aanbieders (1)

Sorteren op:

€ 63,75 Gratis verzending

Beschrijving (1)

Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.

Lees meer