Major events: the best strategy for a nation's growth

This book is the result of in-depth reflection and research into the new socio-economic prospects for a developing nation or the stability of a major power in the events sector. It demonstrates the clear benefits of a coherent policy for attracting and organising major events, which would contribute to economic growth, act as a catalyst for recovery in the difficult economic climate we are currently experiencing, and also serve as a genuine force for social cohesion. Its aim would be to foster coordination amongst the organisers and promoters of major events. A National Agency for Major Events could serve as a genuine strategic tool for a nation's growth and image. It would thus enable this initiative to be implemented swiftly. It would require a strong political commitment.