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Localization in Translation: A Panacea for Multinationals
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The localization industry is an innovative field within the translation sector. It lies at the intersection of various disciplines, with information and communication technology (ICT) serving as its primary foundation, and represents a veritable goldmine for translators skilled in CAT tools. This book aims to demystify this promising niche and highlights the application of localization as a corporate external communication strategy. Furthermore, the text offers a comprehensive overview of localization, given its specialized nature and the fact that it is unfamiliar to most of the various audiences involved in this activity.
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The localization industry is an innovative field within the translation sector. It lies at the intersection of various disciplines, with information and communication technology (ICT) serving as its primary foundation, and represents a veritable goldmine for translators skilled in CAT tools. This book aims to demystify this promising niche and highlights the application of localization as a corporate external communication strategy. Furthermore, the text offers a comprehensive overview of localization, given its specialized nature and the fact that it is unfamiliar to most of the various audiences involved in this activity.
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