Learn How To... Understand Human Behaviour: Context, Biases, Social Influence, and Habits Shape Everyday Decisions: 11

Learn How To... is The MentCraft Project's practical learning collection for curious adults who want a clear way into a new subject. Each volume starts with first principles, develops them in a deliberate sequence, and connects explanation with practice so that unfamiliar ideas become understandable, useful, and easier to build on. Understand Human Behaviour begins with context, bounded rationality, and automatic and deliberative thinking, then examines reference points, availability, anchoring, time, sunk costs, social influence, authority, habits, self-control, and choice architecture. Recurring examples, Money Behaviour Labs, ethical checks, and practical audits show how to observe behaviour carefully and redesign your own decisions without reducing people to simple labels. Learn at your own pace, pause over examples, and return to the recaps when useful. The goal is a sound framework you can continue practicing and extending on your own. INSIDE THIS BOOK - First principles explained without unnecessary jargon - A clear progression from foundations to practical use - Worked examples and visual guidance where they add value - Chapter recaps to reinforce essential ideas - A structure designed for independent, self-paced learning