Lean Marketing & Sales Operations: Applying Thinking to Customer Acquisition, Flow, and Conversion

Lean Marketing & Sales Operations presents a practical, systems-oriented approach to applying Lean Thinking beyond the traditional factory floor and into the commercial organization. This book shows how to: • Define customer value and distinguish value-added work from waste • Map the Customer Acquisition Value Stream • Identify the hidden seven wastes of Marketing and Sales • Reduce Lead Time, waiting, rework, and unnecessary customer effort • Apply Kanban and WIP limits to Marketing and Sales • Design a Lean sales pipeline • Identify and manage commercial bottlenecks using flow and Theory of Constraints principles • Apply Standard Work and Poka-Yoke to reduce errors and stabilize performance • Improve Customer Experience through Lean flow • Build meaningful Lean metrics for customer, flow, quality, and business performance • Apply Kaizen, A3 thinking, PDCA, and structured problem solving • Build a Lean Marketing & Sales Operating System • Use automation and AI without simply accelerating waste or creating uncontrolled WIP Designed for marketing and sales leaders, operations managers, Lean practitioners, consultants, business owners, industrial engineers, and professionals.