Lean B2B Find Your Market

73% of startups enter the wrong market first. You don't have to. >Pick the right market and hypergrowth might follow. Pick the wrong one and everything becomes a grind. You'll fight for every call. Every meeting. Every demo. Every client. Your team loses excitement. You lose motivation. Deciding which customers to target should never be an afterthought.Find Your Market will show you how to: - Know exactly which customers your product is best positioned to win- Identify promising market opportunities derived from the unique strengths of your technology- Evaluate and prioritize your best options before committing- Confirm a market's potential with real evidence, not assumptions- Position your product and go-to-market to get the growth engines going- Spot expansion opportunities to keep the growth going A short, practical guide to finding the best market for your innovation before you burn runway on the wrong one.

Pages: 196, Paperback, Étienne Garbugli