Leadership in Action

Helmut Maucher's preferred leadership style is management by provocation. He is a straight-talking industrialist who scoffs at common wisdom and generates uncommon sales and profit growth, year after year. In this book Maucher speaks out on his management style and philosophy, illustating his views with his own sucesses. Leadership in Action presents Maucher's insights into a wide array of management and marketing issues facing multi-national corporations. How do corporations handle multilingual, multicultural differences among employees and consumers? Can acquisitions be used as elements in a marketing strategy? What is the role of business in problems such as world hunger? These questions are of growing importance to managers around the world and Maucher's experiences may open their eyes to new realities. Helmut Maucher is knowledgable in matters of leadership on the global frontier and offers an inside look at Nestle's operations and the secrets of its success.