le Djihad par march�

Contrary to popular belief, halal no longer concerns only food. It has spread worldwide to various goods and services such as medicines, cosmetics, 'modest' fashion, but also industrial environments, the media and even artificial intelligence. How did we go from halal meat to a globalised market? In the wake of Brotherism and its networks, Florence Bergeaud-Blackler offers a brilliant and clear analysis of the uses of the halal market. She distinguishes between an inclusive model of merchants, who see halal as nothing more than a label and a lucrative niche market, and an ummah model, that of fundamentalists for whom the halal standard becomes an instrument of cultural jihad to make modern society Sharia-compatible. Drawing on a scholarly analysis of texts and strategies, she shows how the halal economy, far from being a neutral productive apparatus, can be a means for radical Islam to support and implement the halal way of life, the halalisation of the material, cultural and symbolic environment of secularised societies, against their will. The author rigorously deciphers and demystifies the controversies surrounding ritual slaughter, commensality, animal welfare, health, the "halal" tax, etc., making this book a comprehensive reference work for specialists, decision-makers and the general public alike.

Pages: 306, Paperback, Odile Jacob