Launchcode

Launchcode: AI, Pharma and the Next Frontier Volume 1: The Agentic Shift (Second Edition) redefines how pharmaceutical brands go to market. Industry veteran Larry Mickelberg introduces Launchcode, an AI-native commercial operating system powered by intelligent agents that orchestrate targeting, messaging, access, field activity, patient support, and performance in real time. When the first edition set that system a decade in the future, it took eighteen months to arrive: every major pharma platform now ships an agent, and almost none of them work as one system. This fully updated second edition moves the scenes to the present, draws a clear line between what an agent may recommend, do on its own, or escalate to a person, and brings the regulatory and market context current through 2026. It is the strategic guide for commercial leaders ready to move beyond legacy models and turn the agents already in their stack into precision, speed, and impact.