La communication managériale: Méthodes et bonnes pratiques

"Managerial communication is communication directly employed by managers with the aim of mobilising their collaborators into the service of the performance of their company". (AFCI [French Association of Internal Communication], 2013) Internal communication has become a management lever, a form of managerial innovation. The borders between management and communication are more and more blurred. Companies incorporate managerial communication as a transversal HR/Communication Director/Managers discipline thus profoundly transforming current management models. This work is illustrated with good practices as gathered from accounts of managers, HR people and heads of communication. It answers the following questions: How to help the manager to assume his communication mission? How to set up a scheme to mobilise the team in a crisis context and create better performance?