Judging a Book by Its Cover

How do books attract their readers? This collection takes a look at book covers and their role in promoting sales and shaping readers' responses. It examines the marketing of popular fiction across the twentieth century and beyond. How do books attract their readers? This collection takes a closer look at book covers and their role in promoting sales and shaping readers' responses. Judging a Book by Its Cover brings together leading scholars, many with experience in the publishing industry, who examine the marketing of popular fiction across the twentieth century and beyond. Using case studies, and grounding their discussions historically and methodologically, the contributors address key themes in contemporary media, literary, publishing, and business studies related to globalisation, the correlation between text and image, identity politics, and reader reception. Topics include book covers and the internet bookstore; the links between books, the music industry, and film; literary prizes and the selling of books; subcultures and sales of young adult fiction; the cover as a signifier of literary value; and the marketing of ethnicity and lesbian pulp fiction. This exciting collection opens a new field of enquiry for scholars of book history, literature, media and communication studies, marketing, and cultural studies.

Agonizingly shy Emory North has his life mapped out for him: finish his business degree, go to work for his father, and one day take over as CEO of North Star Publishing. More at home amongst stacks of books, Emory has little to no interest in his lot as 'North Jr.', but has never had the courage to follow his true passion—writing. Brash and ballsy Bryce Palmer, editor-in-chief of ECLIPSE magazine is known for bedding and discarding PAs like yesterday's newspaper. He's up against a serious deadline and down two staff members. And the last thing he has time for is babysitting the spoiled rich son of a CEO. But when Pierce Barclay North insists now is the time for his heir apparent to get his feet wet in the company waters, Palmer's hands are tied. But looks can be deceiving. And, sometimes, passion can spark in the most unlikely of places...