Internal communication is an essential part of modern business life. It enables everyone to understand their role within the organisation by gaining a better understanding of the overall strategy, activities and objectives set. Recognising this importance, this book aims to enlighten the reader on the various techniques and tools that can form part of a successful communication plan, as well as the considerations to bear in mind when segmenting the target audience and selecting the most appropriate tool to implement the plan in line with the desired outcome. We felt it was appropriate to shed light on the different contexts of communication within a company.
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