Intentional Attention

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“Justin’s work captures something every elite performer eventually learns: where your attention goes, your performance follows.” —Pablo López, MLB All-Star Pitcher What separates an NBA superstar who wins Game Seven with a dagger three from the player who hesitates and misses the same shot? It’s tempting to credit talent or courage. But decades of brain science, and years of research in elite competitive environments show that performing under pressure is a trainable skill. Praise for INTENTIONAL ATTENTION “The work around Intentional Attention gave me a clear and reliable approach to stay more locked into what matters. This book breaks that down in a way people can actually apply.” —Daniel Jones, NFL Quarterback “In high-performance environments, the ability to stay focused and make clear decisions under pressure is critical. This book provides a practical framework for doing that consistently.” —Kelly Laferriere, Chief Business Officer, A-Rod Corp “Dr. Justin Anderson uniquely blends research-backed insights with real-world experiences to deliver practical, high-impact coaching and guidance. The impact he has had within our organization, both with players and staff, has been profound.” —Jeremy Zoll, General Manager, Minnesota Twins “Justin is one of the best I’ve seen at helping players, coaches, and teams develop that edge. Intentional Attention puts that approach into something others can use.” —Ryan Saunders, NBA Coach, Memphis Grizzlies “Intentional Attention is the practical guide we all need to be more focused, prepared, and effective when it matters most.” —Dr. Christopher Camp, Creator and Host of Mayo Clinic on Human Optimization "Pressure exposes where your attention goes. This book shows you how to train it." —Sam Darnold, NFL Super Bowl Champion Quarterback For more than twenty years, Dr. Justin Anderson has led Premier Sport Psychology, a high-performance psychology consulting group that has become one of the most trusted names in mental training for sport and leadership. Working alongside elite athletes, coaches, and executives, Anderson and his team have transformed careers by helping clients target what truly separates those who sustain excellence from those who stumble when the heat rises. It is not a mysterious clutch gene, motivation, bravado, or positive thinking. It is a trainable skill. "Intentional Attention" is the ability to deliberately direct and sustain focus on what drives performance, especially when distraction, emotion, and uncertainty surge. In a world engineered to capture our attention, this skill has become one of the rarest and most decisive competitive advantages. In his trailblazing book, Anderson introduces a practical, science-backed framework for strengthening the attentional systems that drive performance. Drawing on gripping stories from locker rooms and boardrooms, as well as principles from high-performance psychology, Intentional Attention shows readers how to: Understand why the brain defaults to protection instead of execution Identify the attentional patterns that subtly undermine consistency Build daily routines for awareness, intention, execution, reflection, and renewal Perform with steadiness and confidence when the stakes are highest Pressure is inevitable, but where your attention goes when it arrives makes all the difference. This book shows you how to train that skill and how to carry it into every arena of your life.

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Pages: 336, Edition: 1, Hardcover, Wiley