Bol Partner

Integrated Advertising, Promotion and Marketing Communications

Name: Integrated Advertising, Promotion and Marketing Communications
SKU: d906daa6fde2e4ca5fbc24055cd61da7
Price: 69.22 EUR
Availability: InStock

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Bol Partner

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Bol Partner For undergraduate Advertising and Integrated Marketing Communication courses. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

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€ 69,22 € 21,00 Gratis verzending

Beschrijving (1)

For undergraduate Advertising and Integrated Marketing Communication courses. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

Lees meer