Innovative Knowledge Management and Transformation: Perspectives, Methods, Practical Examples: Innovatives Wissensmanagement und Perspektiven, Methoden Praxisbeispiele: 7

This book brings together scientific findings, practice-oriented analyses, and innovative approaches from various areas of knowledge management. It spans a range from employer branding to the integration of AI into knowledge and innovation processes, and applications like sentiment analysis to measure quality of life or digital transformation. The series Innovative Knowledge Management brings together theory and practice. It provides interested readers from academia and industry not only with scholarly works but also with innovative concepts, novel solutions to current challenges, and application-oriented case studies from a wide range of sectors. The multi-disciplinary approach also allows the integration of innovation management and knowledge management, examining them from diverse perspectives. Volume 7 brings together current scientific findings, practice-oriented analyses, and innovative approaches from various areas of knowledge management. It spans a wide range from the strategic importance of employer branding in times of demographic change and agile learning to the integration of AI into knowledge and innovation processes, concrete applications such as a sentiment analysis of social media to measure quality of life, and the digital transformation in e-commerce.