Innovative Agribusiness Management

Innovative Agribusiness Management: Strategies for Sustainable Growth and Development book is a professionally curated textbook designed for the undergraduate students enrolled in the Bachelor of Science (Hons.) Agri-Business Management. This book provides a comprehensive understanding of agribusiness principles, contemporary practices, and emerging trends shaping the sector. It covers critical areas including managerial economics, marketing, project management, entrepreneurship, agri-export, and sustainable technologies. Through practical insights, case studies, and analytical exercises, it bridges academic knowledge with industry application. This resource aims to equip students with the strategic skills and innovative mindset required to lead and transform the agribusiness sector sustainably.