Innovation Management in Dutch Agro/Food Industry

The goal of this book is to contribute to a new direction of thought in the Agro/Food Industry. From a managerial point of view, it deals with innovation management in the Dutch Agro/Food Industry. After interviewing 76 managers in 60 companies, a thorough factor analysis was executed and set in a theoretical perspective. Thus, the study has a strong empirical character which makes it quite unique, both for the innovation management field and the Agro/Food Industry. It provides new insights for innovation management theorists and practitioners. The way theoretical concepts and empirical results are discussed also makes it suitable for people like students wishing to make a start in the innovation management field, or managers and consultants requiring guidelines.