Improving Consumer Engagement in Digital Marketing Through Cognitive AI

In this rapidly evolving landscape of digital marketing, consumer engagement has become a critical determinant of brand success and customer loyalty. Traditional marketing strategies are no longer sufficient to meet the growing demand for personalized, real-time interaction. AI, natural language processing, machine learning, and predictive analytics offer powerful tools to enhance consumer engagement. By enabling deeper insights into consumer behavior, preferences, and intent, cognitive AI allows marketers to deliver more relevant and meaningful experiences across digital channels. Improving Consumer Engagement in Digital Marketing Through Cognitive AI explores the role of cognitive AI in digital marketing, focusing on intelligent systems for consumer behavior. It examines the improvement of customer experiences for higher conversion rates and improved data-driven decision-making. Covering topics such as AI, consumer behavior, and digital marketing, this book is an excellent resource for marketing professionals, business owners, researchers, and scientists.

Pages: 418, Paperback, IGI Global