LAP LAMBERT Academic Publishing

Human Resource and Marketing: DE

Name: Human Resource and Marketing: DE
Brand: LAP LAMBERT Academic Publishing
SKU: ad81583f3382d45e541fcbff8a1ad546

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Bol This book presents an integrated view of Human Resource Management and Marketing, explaining how employee management and customer-focused strategies together drive organizational success. It covers the evolution and scope of HRM, including planning, recruitment, training, performance management, compensation, and engagement, and links these with core marketing concepts such as consumer behavior, segmentation, branding, marketing mix, digital marketing, and analytics. The book emphasizes employer branding, internal marketing, culture, and strategic alignment, showing how HR and Marketing collaborate to align employee experience with customer experience for sustainable competitive advantage.

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Beschrijving (1)

This book presents an integrated view of Human Resource Management and Marketing, explaining how employee management and customer-focused strategies together drive organizational success. It covers the evolution and scope of HRM, including planning, recruitment, training, performance management, compensation, and engagement, and links these with core marketing concepts such as consumer behavior, segmentation, branding, marketing mix, digital marketing, and analytics. The book emphasizes employer branding, internal marketing, culture, and strategic alignment, showing how HR and Marketing collaborate to align employee experience with customer experience for sustainable competitive advantage.

Lees meer