How to Get Things Badly Wrong: Careering Off Course

Successful entrepreneurs write books about how they achieved success. This one involves a fire, a £30,000 click, twenty-nine unwanted wind-up willies and enough bad business decisions to test the limits of compound stupidity. He worked ninety-hour weeks for less per hour than the people he managed, opened one email attachment that IT still claim took down the company network, and completed a remarkable hat-trick of rejection from the RAF, the police and the Civil Service. After careering through retail, sales, hospitality, customer service, marketing and teaching, he finally returned to entrepreneurship - armed with experience, enthusiasm and an apparently indestructible capacity for poor judgement. Had he finally run out of ways to get things badly wrong? Not remotely. If you haven't worked it out yet, this is not a self-help book. It's a self-criticism book. Careering Off Course is a brutally honest, funny and frequently ridiculous forensic examination of bad decisions, weak excuses, failed businesses, misplaced ambition, fear, procrastination and the extraordinary human ability to spend years working without ever stopping to ask where you're actually going. >...you may recognise rather more of yourself in this book than you'd like - although, statistically, very few readers will also have been their own sales lead. Book One of the How to Get Things Badly Wrong series.