How Start Your Own Business Entrepreneur

"Robert Ashton spells out what you need to do, step by step, to be a successful entrepreneur. What is unique is the way his book reassures and encourages even the most diffident business starter. This book makes it seem possible." Dawn Whiteley, CEO, National Enterprise Network , When you’re starting up, practical advice from an expert is like gold dust. Robert Ashton has started three businesses and sold two, so he knows exactly what you need to succeed. Full of practical tips and real life case studies, this book gets straight to the point with everything you need to know to launch your business with confidence. How to Start Your Own Business for Entrepreneurs cuts out the waffle so you can: Create a bullet-proof business plan to get the backing you need Build a powerful brand, perfect for your business Discover your customers – how to find them and how to keep them Master the day-to-day tasks, including the not-so scary financials Look to the future, to ensure that your business has one There’s also a wealth of additional online content so you can find out the latest small business news now. Check out or scan the SQUARECODE on the inside cover. The new edition of this bestselling book for entrepreneurs has been fully updated to offer the most extensive start-up toolkit of invaluable advice and expert guidance. Relevant to entrepreneurs of any experience, it covers absolutely every aspect of starting a business from bullet-proof plans to the best way to structure a business for a successful sell-on later. It includes information on brand management, customer service, marketing, financials and staffing, so you are fully prepared to set sail on your business journey.

Ashton (Auteur) - Verschenen op 01/09/2012 bij Financial Times Prentice Hall