Hey America!

Hey America! unearths the untold story of how successive presidents and their most senior aides recruited pop, rock and soul musicians to campaign for their election and help shape and represent public policy (often with disastrous consequences). It reveals a remarkable roller-coaster of social change. This is the untold story of black music – its triumph over racism, segregation, undercapitalised record labels, media discrimination and political anxiety – told through the perspective of the most powerful office in the world: from Louis Armstrong's spat with President Eisenhower and Eartha Kitt's stormy encounter with Lady Bird Johnson to James Brown's flirtation with Nixon, Reaganomics and the 'Cop Killer' scandal. Moving, insightful and wide-ranging, Hey America! charts the evolution of sixties soul from the margins of American society to the mainstream, culminating in the rise of urban hip-hop and the dramatic stand-off between Donald Trump and the Black Lives Matter movement.