Handbook of Strategy Management University Reading

The nature of business environment is dynamic. There are various tactics and strategies that require careful consideration by firms in navigating the fluid nature of business. It is imperative that businesses manage their resources and employ the appropriate strategies to ensure their goals and objectives are achieved. Additionally, this would translate into the businesses attaining competitive advantage and better performance. The Handbook of Strategy Management is an excellent reference for students to learn how businesses manage strategies. This handbook further allows students of management to fully understand and gain knowledge from business' perspectives in managing strategies to remain competitive and achieve higher returns. Students would greatly benefit from the handbook as it provides insightful and detailed explanations on the theories of competitive advantage, forces of competition, internal and external environments of the firms. In short, this book is a must for students who wish to learn the management of strategies. Prof. Dr. Lo May Chiun, Senior Director, Research Innovation & Enterprise Centre (RIEC), University Malaysia Sarawak