Grundfragen der Medienbetriebslehre

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Bol Many students from media-oriented courses have difficulty putting general business administration theory into practice in the day-to-day operation of media companies. Standard business management literature is of little help because it is not orient

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Many students from media-oriented courses have difficulty putting general business administration theory into practice in the day-to-day operation of media companies. Standard business management literature is of little help because it is not orient


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  • 9783110519556
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