Going Live: Where Followers Become Prey

Every Thursday, @ChloeCares asks her 600,000 followers a simple question: who's draining your energy? She calls it community care. What they don't know is what she does with the answers. Chloe Voss built her platform on trust - pastel mornings, chamomile tea, and a wellness brand that feels less like content and more like a friendship. Her followers tell her things they wouldn't tell anyone else. Names. Grievances. People who've hurt them. She listens. She remembers. And every few weeks, one of those names disappears. When bodies start turning up across San Francisco - each one marked with the same small, ordinary token - Detective Lena Pruitt can't find a pattern. No shared neighborhoods. No shared lives. >Chloe Voss has built something her audience will never stop watching. Some audiences applaud. Some take notes. A propulsive, darkly satirical thriller for readers of You and Promising Young Woman - GOING LIVE asks what happens when the algorithm starts rewarding the worst version of you, and you've gotten too good at giving it what it wants.