Globalization, Development and the Mass Media

Name: Globalization, Development and the Mass Media
SKU: 1780da5edecaae36baf4d0de013831dc
Price: 66.99 EUR
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Bol Gives an account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. This book examines two main currents of thought. Globalization, Development and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines two main currents of thought. Firstly, the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread ′modernity′ by way of using the media through to alternative perspectives based on encouraging participation in development communication. Secondly, the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.

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Gives an account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. This book examines two main currents of thought. Globalization, Development and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines two main currents of thought. Firstly, the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread ′modernity′ by way of using the media through to alternative perspectives based on encouraging participation in development communication. Secondly, the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.

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