Bol Partner

Global Marketing and Advertising

Name: Global Marketing and Advertising
SKU: 40053b7c7437902e85d2b14b1732c227
Price: 18.58 EUR
Availability: InStock
Rating: 4.5 (2 reviews)

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Bol Partner Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

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Beschrijving (1)

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

Lees meer