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Get Sponsored: Unlock the Power of Brands to Fund Your Dreams Twenty-five years coaching alpine skiing. Five seasons testing skis for a national magazine. Real sponsors, built one relationship at a time — not the way the myths say it happens. D'Arcy Sego's first sponsorship wasn't a pitch deck or a cold email. It was a local shop that had watched him coach for two seasons before offering him gear. From there came Nordica, a long relationship with Atomic, and eventually K2 — built through six years testing skis for Ski Canada magazine, the last of them as the Test Editor. This book follows that real path through the Sponsorship Ladder — the five-rung framework built from it — pairing genuine experience with verified, current research: the actual FTC disclosure rules (including the new 2026 requirement most creators don't know exists yet), real 2026 creator-economy data, and an honest correction of the famous "power pose" research along the way. Inside, you'll find the five-rung Sponsorship Ladder and why skipping rungs backfires, three complete done-for-you pitches with word-for-word scripts for every rejection you'll face, a real prospecting method for building a list of fifty realistic sponsors, current FTC disclosure rules with a media kit template and outreach tracker, the red flags that separate a real opportunity from a predatory one, and what to do if you have zero following and zero sponsors right now. Every real sponsorship relationship starts closer and smaller than you think. This book is about finding it exactly where you're already standing.
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