Future Proofing Businesses Through Smart IS and Emerging Technologies, in association with Zeenath Reza Khan

Future-Proofing Businesses Through Smart IS and Emerging TechnologiesYour guide to understanding SME pain points and leveraging digital innovation for growth, resilience, and sustainabilityThis book brings together proposed innovative solutions for SMEs in the UAE, authored by students at the University of Wollongong in Dubai. Drawing on understanding of business cases, the chapters tackle critical pain points in operations, supply chains, customer engagement, and sustainability, offering fresh perspectives from a generation that is tech-savvy, bold, and future-ready.Exploring operations-first, market-first, and customer-first pathways, the playbook explores how smart information systems can unify fragmented data, streamline processes, and make sustainability measurable. Concluding with expert synthesis, it highlights how SMEs can align with the UAE's Vision 2031 and Digital Economy Strategy. Published in an open-access spirit, this book is a practical guide for entrepreneurs, educators, and policymakers committed to building resilient and responsible businesses