Funky Business
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Business as usual is boring, and cannot attract either talented workers or loyal customers, say Stockholm School of Economics iconoclasts Nordstrom (international business) and Ridderstrate (leadership). They throw suggestions out on how to make both work and business creative, inspired, surprising, and maybe even worth the effort. Indexes seem to be part of the old world they have jettisoned. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Business as usual is boring, and cannot attract either talented workers or loyal customers, say Stockholm School of Economics iconoclasts Nordstrom (international business) and Ridderstrate (leadership). They throw suggestions out on how to make both work and business creative, inspired, surprising, and maybe even worth the effort. Indexes seem to be part of the old world they have jettisoned. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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