From Broadcaster to Brand: Turning Your Skills into a Creative Business

Your broadcasting experience has value beyond your job title. How do you turn that value into work people understand, need and are willing to pay for?From Broadcaster to Brand: Turning Your Skills into a Creative Business helps broadcasters, journalists, producers, presenters, podcasters and media creatives explore that next step.In this revised and expanded second edition, Lelo connects reflection with practical business decisions. Across sixteen chapters, you'll explore how to recognise your transferable skills, define the people you can serve, shape a clear offer and build evidence of what you can deliver.You'll learn how to: - Identify potential clients and understand their needs. - Turn communication and production skills into clearly defined services. - Build a personal brand supported by your work. - Price your services with attention to time, costs and capacity. - Find clients through useful conversations and respectful follow-up. - Keep records and create systems that support reliable delivery. - Develop products, assess collaborations and plan your next ninety days.Clearly labelled fictional examples and focused exercises help you apply the ideas to your own circumstances. Working pages bring your audience, offer, pricing and next steps together.Whether you're building alongside employment or reconsidering your professional direction, this book offers a practical starting point for creating a business grounded in the skills you already carry.