Framers

Bol

The essential tool that will enable humanity to find the best way through a forest of looming problems is defined in Framers by internationally renowned authors Kenneth Cukier, Viktor Mayer-Schönberger and Francis de Véricourt. From pandemics to populism, AI to ISIS, wealth inequity to climate change, humanity faces unprecedented challenges that threaten our very existence. To frame is to make a mental model that enables us to see patterns, predict how things will unfold, and make sense of new situations. Frames guide the decisions we make and the results we attain. People have long focused on traits like memory and reasoning leaving framing all but ignored. But with computers becoming better at some of those cognitive tasks, framing stands out as a critical function—and only humans can do it. This book is the first guide to mastering this innate human ability. Illustrating their case with compelling examples and the latest research, authors Cukier, Mayer-Schönberger and de Véricourt examine: · Why advice to “think outside the box” is useless. · How Spotify beat Apple by reframing music as an experience. · What the historic 1976 Israeli commando raid on Entebbe that rescued over 100 hostages can tell us about how to frame. · How the #MeToo twitter hashtag reframed the perception of sexual assault. · The disaster of framing Covid-19 as equivalent to seasonal flu, and how framing it akin to SARS delivered New Zealand from the pandemic. Framers shows how framing is not just a way to improve how we make decisions in the era of algorithms—but why it will be a matter of survival for humanity in a time of societal upheaval and machine prosperity.

Stumpel

NOW IN PAPERBACK-The most important tool for the future of humanity. More data can't solve all our problems: this is a guide to the unique ability humans have to frame new questions and so get better results than anyone could have previously imagined.We long thought that the best decisions are based on data and lots of it. FRAMERS is an investigation of both the limits of data-driven artificial intelligence and a user's manual for the irreplaceable ability that has enabled Homo sapiens' most enduring platforms of prosperity and happiness. Cukier, Mayer-Schönberger, and de Véricourt define exactly what is the most important thing humans will always do better than robots.Frames are mental models of the world that we use to understand problems and to come up with new or refined solutions. As a tool, framing has always been with us. But as long as we were focused on traits like memory and reasoning that were more obviously essential to human cognition, framing didn't get much attention. Now that computers have become better at some of those cognitive tasks, framing stands out as a critical function-one that matters more than ever because it can't be handed off to the machines.Framing means dreaming with constraints, letting your mind wander in a methodical and structured way, or wondering how old tools could be applied to new problems. FRAMERS shows how framing will not just be a way to improve how we make decisions in the era of algorithms but will be a matter of survival for humanity in the coming age of machine prosperity.