Focus Groups
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The bestselling ′how to′ guide for doing focus groups, and what readers need to do to get an expected outcome. Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.
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The bestselling ′how to′ guide for doing focus groups, and what readers need to do to get an expected outcome. Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.
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(1)
The bestselling ′how to′ guide for doing focus groups, and what readers need to do to get an expected outcome. Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.
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