Fashion Biographies Chanel Inc.

The Chanel company has long been secretive about how they have evolved. From their early days being funded by Gabrielle Chanel's lovers until it's return and rejuvenation after the Second World War; the company has held their business strategies close to it's chest. As a result there are extremely scarce writings detailing the history of the brand. Further, the company has never been public, nor financed by someone outside of the Wertheimer family (and briefly Théophile Bader), so they had the ability to refrain from sharing the desirable intel to journalists. Over time, this led to the business becoming so impenetrable that most writings instead focus on the founder Gabrielle Chanel and her influence over the brand, which is far better researched. Despite that, Gabrielle Chanel had significantly less influence over the business ongoings for the fashion and beauty companies than is believed colloquially now. This book therefore aims to break through the many myths surrounding Chanel's creative developments and instead to understand why a brand that was once sold on using cheaper fabrics came to be known as the pinnacle of quality in today's landscape.