Exploring Direct and Relationship Marketing

Exploring Direct & Customer Relationship Marketing, Second Edition offers an invaluable insight into the world of direct and relationship marketing. The new edition has been thoroughly revised and updated and it provides an excellent mix of academic theory and practical application. There is extensive underpinning from theory of the ideas and approaches presented, drawing from practical experience of many companies and practitioners. It is particularly suitable for undergraduate and postgraduate courses in direct marketing and related courses.