Everything's Fine and Other Business Lies

The playbooks aren't working. The strategies look great on slides. And everyone keeps saying everything's fine.It isn't.Everything's Fine and Other Business Lies is a raw, unfiltered look at what's really happening inside revenue organizations - the misalignment, the politics, the gap between executive vision and what's actually possible on the ground. Written for the people doing the work and the leaders wondering why it isn't working, this book names the patterns no one talks about out loud.Through anonymized stories, lived experience, and a whole lot of "I thought it was just me," this book gives language to what enablement professionals actually go through - and makes the case for a more honest, human-centered approach to building revenue teams.You won't find frameworks here. You'll find the stuff no one says in the meeting. The weight behind the smile. The cost of doing this work without the authority to change it.If you've ever wondered why nothing seems to stick - this book is for you.

Pages: 176, Paperback, Groundwork Publishing