European Corporate Strategy

Based on research conducted with senior managers across Europe, this book aims to identify the challenges being faced by companies in leading sectors and to present, by a case-study method, the solutions that these managers are finding as they prepare to safeguard their firms' positions and ensure future success in the 1990s and beyond. A compilation of case-studies takes an inside look at how companies across Europe are facing up to the challenges of the 1990s. Based on research conducted with senior managers across Europe, the book aims to identify the challenges being faced by companies in leading sectors and to present, in a case-study method, the solutions that these managers are finding as they prepare to safeguard their firms' positions and ensure future success in the 1990s.